Echo Ladies have premiered their new video for ‘Apart’ via Rough Trade.
The song is taken from the Swedish shoegaze trio’s debut album, Pink Noise, and the video, directed by Ebba Ågren, is the perfect representation of it.
According to the band: “‘Apart’ is a song about the fear of growing up and having to let things go. The video stars one of our friends, Axel, who is singing his heart out at karaoke, longing for someone who isn’t there – but he’s singing to an empty room, so no one sees that he is hurting.”
Echo Ladies play the following shows in the UK later this month:
July 25 – Rough Trade East, London
July 26 – The Lock Tavern, London
July 27 – Sticky Mike’s Frog Bar, Brighton